National Opinion Research Center. NORC (Organization)
National Opinion Research Center established in 1941.
Sources Breck, From the Rockies to the World, 1997, 133.
Found in 1 Collection or Record:
Abstract National Opinion Research Center (NORC), a nonprofit corporation that provides the public with a voice in matters of national concern, was founded in 1941 under the direction of Harry H. Field (1897-1946) and was affiliated with the University of Denver, Denver, Colorado. Field believed a public opinion research center should not attempt to make predictions or sell products but should give voice to the ordinary people. In 1947 Clyde W. Hart became director and moved the operation to the...
Dates: 1941-1988; Majority of material found in 1942-1947