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Overview Luby Chevrolet, one of Colorado's oldest car dealerships, was started in 1920 in Denver, Colorado by Sam Luby, later joined by brothers Louis and Henry Luby. Joe Luby, who had worked at Luby Chevrolet from the bottom up, bought out his brothers in 1956. "Papa Joe" moved the dealership to Colorado in 1972. Joe Luby's daughter JoAnn and her husband Richard Fleischman purchased the Luby Chevrolet dealership in 1992. They sold the business in 1998, but Richard Fleischman stayed on as...