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Orange Glo International

 Collection
Identifier: B128
Elaine and Max Appel began their first commercial enterprise as a "mom and pop" business called Hoky Carpet Sweeper Company in 1977. They promoted their product locally at state fairs and local department stores. In 1986, Max developed an environmentally safe cleaning product in his garage that incorporated Valencia oranges, and the initial company was named Appel Mountain, Inc. Orange Glo Wood Cleaner and Polish, which they demonstrated to the general public at the Arizona State Fair, became very popular and they added several othe diverse cleaning products over the next decade. In 1992, they formally incorporated the Orange Glo Cleaning Products company, which grew into an international multi million dollar business. It was located at 8765 E. Orchard Road in Greenwood Village, Colorado. Elaine and Max's son Joel joined the company in 1992, and his marketing expertise helped grow the business. In 2000, daughter Linda and eldest son David joined the family business as the company continued to expand. In 2002, the company's sales were estimated at $330 million. By 2002, it featured over 25 products, including Oxi-Clean Stain Remover, Orange Clean, and Orange Glo Wood Cleaner and Polish. Elaine and Max sold their company to Church and Dwight Company, Inc. in 2006. The Orange Glo records contain copies of "The Grove," a publication for company employees, 2002-2005.

Dates

  • 2002-2005

Creator

Extent

0.25 Linear Feet (Half letter document box)

Repository Details

Part of the Special Collections and Archives Repository

Contact:
2150 East Evans Avenue
Denver CO 80208
(303) 871-3428